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5 Must-Know Tips to Buy Diamonds Online Safely


By Amber Hollander


Buying diamonds online is not very different from any other big internet purchase. But many people are hesitant about buying online, especially with so many scams going on over the Internet. Diamonds, like fine wine, requires a lot of knowledge to ensure a good and safe purchase.


So, how do you buy diamonds online? Is it safe to buy diamonds online? Use the following buying tips to help you make your first internet diamond shopping an enjoyable and safe experience.


Is it Safe to Buy Diamonds Online?

1. Read up as much as you can about diamonds and educate yourself on the 4C's (cut, color, clarity and carat weights) of a diamond. Knowledge protects you from scams.


2. Only deal with reputable vendors. By that I mean, trustworthy companies with a good track record of fair dealings and reliable service. Do not buy a huge diamond from a dealer for the first time. It is wise to start with a few smaller items first, and when you are satisfied with what you get, then proceed with bigger purchases.

Another way to gauge the reliability of an online jewelry store is to read user reviews and testimonials about the designer as well as the performance of the website.


3. Do your research well and avoid buying the first item you fell in love with. Instead, look around and compare prices to get the best deal possible. Since the selections available online is endless so take your time to browse.


4. Insist on certified diamonds only. GIA – the Gemological Institute of America – is a laboratory that specializes in rating and certifying gems, particularly diamonds.

Stones with the GIA certificate can be relied upon to exhibit the qualities represented by the vendor. Whenever possible, select diamonds that are micro engraved with a number cited on the GIA certificate. That will help insure that the diamond was not switched somewhere along the line


5. Understand the vendor's return policies carefully and verify this in writing, if necessary. To be on the safe side, always make your online purchase through a credit card.

If you encounter problems with a vendor and have exhausted all possible recourses, it may be possible to fall on your credit card company for assistance. For instance, VISA and MasterCard both offer purchase and fraud protection for certain tiers of their credit cards.

Consult your credit card issuer for actual terms of service and carefully read the insurance policies as some clauses exclude protection for jewelry.



Yes, it is safe to buy diamonds online – earrings, rings, bracelets and other diamond jewelry items. However, I suggest that once you receive your diamonds in the mail, have them inspected by some expert jeweler.






is it safe to buy diamonds online

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